:root {
  --primary: #2c3e50;
  --primary-light: #3a536c;
  --primary-dark: #1a252f;
  --accent: #d35400;
  --accent-light: #e67e22;
  --accent-dark: #a04000;
  --font-family: 'Inter', sans-serif;
  --text-main: #333333;
  --text-muted: #666666;
  --bg-light: #f8f9fa;
  --bg-white: #ffffff;
  --transition: all 0.3s cubic-bezier(0.25, 0.8, 0.25, 1);
  --shadow-sm: 0 4px 6px rgba(0, 0, 0, 0.05);
  --shadow-md: 0 10px 15px -3px rgba(0, 0, 0, 0.1), 0 4px 6px -2px rgba(0, 0, 0, 0.05);
  --shadow-lg: 0 20px 25px -5px rgba(0, 0, 0, 0.1), 0 10px 10px -5px rgba(0, 0, 0, 0.04);
}

* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

body {
  font-family: var(--font-family);
  color: var(--text-main);
  background-color: var(--bg-white);
  line-height: 1.6;
  overflow-x: hidden;
}

.container {
  width: 100%;
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 24px;
}

.text-accent {
  color: var(--accent);
}

.bg-light {
  background-color: var(--bg-light);
}

.text-center {
  text-align: center;
}

.section-padding {
  padding: 80px 0;
}

.section-title {
  font-size: 2.5rem;
  font-weight: 800;
  color: var(--primary);
  margin-bottom: 16px;
  line-height: 1.2;
}

.section-description {
  font-size: 1.125rem;
  color: var(--text-muted);
  max-width: 700px;
  margin: 0 auto 48px;
}

/* Typography Utilities */
h1,
h2,
h3,
h4 {
  letter-spacing: -0.02em;
}

/* Buttons */
.cta-button {
  display: inline-block;
  background-color: var(--accent);
  color: white;
  padding: 16px 32px;
  border-radius: 50px;
  font-weight: 600;
  font-size: 1.125rem;
  border: none;
  cursor: pointer;
  transition: var(--transition);
  text-decoration: none;
  box-shadow: 0 4px 15px rgba(211, 84, 0, 0.3);
}

.cta-button:hover {
  background-color: var(--accent-light);
  transform: translateY(-2px);
  box-shadow: 0 6px 20px rgba(211, 84, 0, 0.4);
}

.cta-button.outline {
  background-color: transparent;
  color: var(--accent);
  border: 2px solid var(--accent);
  box-shadow: none;
}

.cta-button.outline:hover {
  background-color: var(--accent);
  color: white;
}

/* Header */
.header {
  position: fixed;
  top: 0;
  left: 0;
  width: 100%;
  background: rgba(255, 255, 255, 0.95);
  backdrop-filter: blur(10px);
  z-index: 100;
  border-bottom: 1px solid rgba(0, 0, 0, 0.05);
  transition: var(--transition);
}

.header-content {
  display: flex;
  justify-content: space-between;
  align-items: center;
  height: 80px;
}

.logo {
  display: flex;
  flex-direction: column;
}

.logo-text {
  font-size: 1.5rem;
  font-weight: 800;
  color: var(--primary);
  line-height: 1;
}

.logo-sub {
  font-size: 0.75rem;
  color: var(--text-muted);
  text-transform: uppercase;
  letter-spacing: 1px;
  margin-top: 4px;
}

.agency {
  font-weight: 600;
  color: var(--primary);
  display: flex;
  align-items: center;
  gap: 12px;
}

.badge {
  background-color: var(--primary);
  color: white;
  font-size: 0.7rem;
  padding: 4px 8px;
  border-radius: 4px;
  text-transform: uppercase;
  letter-spacing: 0.5px;
}

/* HeroVideo */
.hero-video {
  position: relative;
  width: 100%;
  padding-top: -80px;
  background: var(--bg-light);
}

.video-container {
  width: 100%;
  position: relative;
  overflow: hidden;
  display: flex;
  justify-content: center;
}

.bg-video {
  width: 100%;
  height: auto;
  max-height: 100vh;
  object-fit: cover;
  display: block;
}

/* Hero CTA */
.hero-cta {
  background-color: var(--primary);
  color: white;
  position: relative;
}

.hero-content {
  text-align: center;
  max-width: 800px;
  margin: 0 auto;
  position: relative;
  z-index: 1;
  animation: fadeInUp 1s ease forwards;
}

.hero-title {
  font-size: 4rem;
  font-weight: 800;
  line-height: 1.1;
  margin-bottom: 24px;
  color: white;
}

.hero-subtitle {
  font-size: 1.5rem;
  font-weight: 400;
  margin-bottom: 32px;
  opacity: 0.9;
}

.hero-script {
  font-size: 1.25rem;
  font-style: italic;
  margin-bottom: 48px;
  opacity: 0.8;
  font-weight: 300;
}

/* DualComparison */
.zones-tags {
  display: flex;
  justify-content: center;
  gap: 16px;
  margin-bottom: 48px;
  flex-wrap: wrap;
}

.tag {
  background: var(--bg-light);
  color: var(--primary);
  padding: 8px 16px;
  border-radius: 20px;
  font-size: 0.875rem;
  font-weight: 600;
  border: 1px solid rgba(0, 0, 0, 0.05);
}

.comparison-grid {
  display: flex;
  position: relative;
  gap: 24px;
  align-items: stretch;
}

.comparison-card {
  flex: 1;
  border-radius: 16px;
  overflow: hidden;
  position: relative;
  box-shadow: var(--shadow-lg);
  transition: var(--transition);
  height: 400px;
  display: flex;
  flex-direction: column;
}

.comparison-card:hover {
  transform: translateY(-10px);
}

.card-image {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 100%;
  background-size: cover;
  background-position: center;
  transition: var(--transition);
  z-index: 1;
}

.comparison-card:hover .card-image {
  transform: scale(1.05);
}

.card-content {
  position: relative;
  z-index: 2;
  margin-top: auto;
  padding: 32px;
  background: linear-gradient(to top, rgba(0, 0, 0, 0.8), transparent);
  color: white;
}

.card-label {
  display: inline-block;
  background-color: var(--primary);
  color: white;
  padding: 6px 12px;
  border-radius: 4px;
  font-size: 0.75rem;
  font-weight: 800;
  text-transform: uppercase;
  margin-bottom: 12px;
}

.card-label.accent-bg {
  background-color: var(--accent);
}

.card-copy {
  font-size: 1.5rem;
  font-weight: 600;
  line-height: 1.3;
}

.vs-badge {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 60px;
  height: 60px;
  background: white;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 800;
  font-size: 1.25rem;
  color: var(--primary);
  box-shadow: var(--shadow-lg);
  z-index: 10;
}

/* InteractiveMediaSelector */
.tabs-container {
  background: white;
  border-radius: 16px;
  box-shadow: var(--shadow-md);
  overflow: hidden;
}

.tabs-nav {
  display: flex;
  border-bottom: 1px solid rgba(0, 0, 0, 0.05);
}

.tab-btn {
  flex: 1;
  padding: 24px;
  background: transparent;
  border: none;
  font-family: var(--font-family);
  font-size: 1.125rem;
  font-weight: 600;
  color: var(--text-muted);
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  transition: var(--transition);
  position: relative;
}

.tab-btn svg {
  opacity: 0.5;
  transition: var(--transition);
}

.tab-btn:hover {
  background: rgba(0, 0, 0, 0.02);
  color: var(--primary);
}

.tab-btn:hover svg {
  opacity: 0.8;
}

.tab-btn.active {
  color: var(--accent);
  background: white;
}

.tab-btn.active svg {
  opacity: 1;
}

.tab-btn.active::after {
  content: '';
  position: absolute;
  bottom: 0;
  left: 0;
  width: 100%;
  height: 3px;
  background: var(--accent);
}

.tabs-content {
  padding: 48px;
}

.tab-pane {
  display: none;
  animation: fadeIn 0.5s ease forwards;
}

.tab-pane.active {
  display: block;
}

.pane-grid {
  display: flex;
  gap: 48px;
  align-items: center;
}

.pane-info {
  flex: 1;
}

.pane-info h3 {
  font-size: 2rem;
  color: var(--primary);
  margin-bottom: 16px;
}

.pane-info p {
  font-size: 1.125rem;
  color: var(--text-muted);
  margin-bottom: 32px;
}

.pane-visual {
  flex: 1;
  height: 300px;
  background: var(--bg-light);
  border-radius: 16px;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  overflow: hidden;
}

/* Animations / Visuals for Media */
.spotify-visual {
  background: linear-gradient(135deg, #1DB954 0%, #191414 100%);
}

.audio-wave {
  display: flex;
  align-items: center;
  gap: 4px;
  height: 60px;
}

.audio-wave span {
  display: block;
  width: 6px;
  background: white;
  border-radius: 3px;
  animation: wave 1s infinite ease-in-out;
}

.audio-wave span:nth-child(2n) {
  animation-delay: 0.1s;
}

.audio-wave span:nth-child(3n) {
  animation-delay: 0.2s;
}

.audio-wave span:nth-child(5n) {
  animation-delay: 0.4s;
}

.audio-wave span:nth-child(7n) {
  animation-delay: 0.6s;
}

@keyframes wave {

  0%,
  100% {
    height: 10px;
  }

  50% {
    height: 60px;
  }
}

.tiktok-visual {
  background: linear-gradient(135deg, #000000 0%, #25F4EE 50%, #FE2C55 100%);
}

.phone-mockup {
  width: 140px;
  height: 280px;
  background: white;
  border-radius: 20px;
  padding: 6px;
  box-shadow: var(--shadow-lg);
}

.phone-screen {
  width: 100%;
  height: 100%;
  background: #333;
  border-radius: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
  background-image: url('https://images.unsplash.com/photo-1518144591331-17a5dd71c477?ixlib=rb-4.0.3&auto=format&fit=crop&w=400&q=80');
  background-size: cover;
}

.play-btn {
  width: 48px;
  height: 48px;
  background: rgba(255, 255, 255, 0.3);
  backdrop-filter: blur(4px);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  color: white;
  font-size: 1.2rem;
  padding-left: 4px;
}

.meta-visual {
  background: linear-gradient(135deg, #1877F2 0%, #E2E8F0 100%);
}

.ad-mockup {
  width: 260px;
  background: white;
  border-radius: 8px;
  box-shadow: var(--shadow-md);
  overflow: hidden;
}

.ad-header {
  padding: 12px;
  display: flex;
  align-items: center;
  gap: 8px;
}

.ad-avatar {
  width: 32px;
  height: 32px;
  background: var(--primary);
  border-radius: 50%;
}

.ad-name {
  font-weight: 600;
  font-size: 0.875rem;
}

.ad-image {
  height: 140px;
  background-image: url('https://images.unsplash.com/photo-1517245386807-bb43f82c33c4?ixlib=rb-4.0.3&auto=format&fit=crop&w=400&q=80');
  background-size: cover;
}

.ad-footer {
  padding: 12px;
  background: var(--bg-light);
}

.ad-btn {
  background: var(--bg-light);
  border: 1px solid #ddd;
  padding: 6px;
  text-align: center;
  border-radius: 4px;
  font-size: 0.75rem;
  font-weight: 600;
}

/* AnalyticsDashboard */
.dashboard-header {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  margin-bottom: 48px;
}

.tool-tag {
  display: inline-block;
  background: var(--bg-light);
  padding: 4px 10px;
  border-radius: 4px;
  font-size: 0.75rem;
  font-weight: 600;
  margin-right: 8px;
  color: var(--primary);
  border: 1px solid rgba(0, 0, 0, 0.05);
}

.compliance-badge {
  display: flex;
  align-items: center;
  gap: 8px;
  background: rgba(44, 62, 80, 0.05);
  color: var(--primary);
  padding: 12px 20px;
  border-radius: 8px;
  font-size: 0.875rem;
  font-weight: 600;
}

.kpi-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-bottom: 32px;
}

.kpi-card {
  background: white;
  border-radius: 16px;
  padding: 32px;
  box-shadow: var(--shadow-sm);
  border: 1px solid rgba(0, 0, 0, 0.05);
  transition: var(--transition);
  position: relative;
  overflow: hidden;
}

.kpi-card:hover {
  box-shadow: var(--shadow-md);
  transform: translateY(-5px);
}

.kpi-icon {
  font-size: 2rem;
  margin-bottom: 16px;
}

.kpi-value {
  font-size: 3rem;
  font-weight: 800;
  color: var(--primary);
  line-height: 1;
  margin-bottom: 8px;
}

.kpi-name {
  font-size: 1.125rem;
  font-weight: 600;
  color: var(--text-main);
}

.kpi-sub {
  font-size: 0.875rem;
  color: var(--text-muted);
}

.reporting-notice {
  text-align: center;
  padding: 24px;
  background: rgba(211, 84, 0, 0.05);
  border-radius: 8px;
  color: var(--accent-dark);
  font-weight: 600;
}

/* TeamGrid */
.team-members {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}

.member-card {
  background: white;
  padding: 40px 32px;
  border-radius: 16px;
  text-align: center;
  box-shadow: var(--shadow-sm);
  transition: var(--transition);
}

.member-card:hover {
  box-shadow: var(--shadow-md);
  transform: translateY(-5px);
}

.member-avatar {
  width: 80px;
  height: 80px;
  background: var(--primary-light);
  color: white;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.5rem;
  font-weight: 800;
  margin: 0 auto 24px;
}

.member-role {
  font-size: 1.25rem;
  color: var(--primary);
  margin-bottom: 8px;
}

.member-exp {
  display: inline-block;
  background: rgba(211, 84, 0, 0.1);
  color: var(--accent);
  padding: 4px 12px;
  border-radius: 20px;
  font-size: 0.75rem;
  font-weight: 700;
  margin-bottom: 16px;
}

.member-focus {
  font-size: 0.95rem;
  color: var(--text-muted);
}

/* Footer */
.footer {
  background: var(--primary-dark);
  color: white;
  padding: 48px 0;
}

.footer-content {
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.footer-logo {
  font-size: 1.5rem;
  font-weight: 800;
}

.footer-copy {
  font-size: 0.875rem;
  opacity: 0.7;
}

/* Animations */
@keyframes fadeInUp {
  from {
    opacity: 0;
    transform: translateY(30px);
  }

  to {
    opacity: 1;
    transform: translateY(0);
  }
}

@keyframes fadeIn {
  from {
    opacity: 0;
  }

  to {
    opacity: 1;
  }
}

/* Responsive */
@media (max-width: 992px) {
  .hero-title {
    font-size: 3rem;
  }

  .comparison-grid {
    flex-direction: column;
  }

  .vs-badge {
    top: 50%;
    left: 50%;
    transform: translate(-50%, -50%);
  }

  .kpi-grid,
  .team-members {
    grid-template-columns: repeat(2, 1fr);
  }

  .dashboard-header {
    flex-direction: column;
    align-items: flex-start;
    gap: 24px;
  }

  .pane-grid {
    flex-direction: column;
  }
}

@media (max-width: 768px) {
  .header-content {
    flex-direction: column;
    height: auto;
    padding: 16px 0;
    gap: 16px;
  }

  .hero-title {
    font-size: 2.25rem;
  }

  .hero-subtitle {
    font-size: 1.25rem;
  }

  .tabs-nav {
    flex-direction: column;
  }

  .tab-btn.active::after {
    width: 3px;
    height: 100%;
    top: 0;
    left: 0;
  }

  .kpi-grid,
  .team-members {
    grid-template-columns: 1fr;
  }

  .footer-content {
    flex-direction: column;
    gap: 16px;
    text-align: center;
  }
}
/* Nuevos estilos para Público Objetivo y Listas */
.contrast-list {
  list-style: none;
  padding: 0;
  margin-top: 16px;
}
.contrast-list li {
  margin-bottom: 12px;
  font-size: 1rem;
  line-height: 1.4;
  border-left: 2px solid rgba(255,255,255,0.3);
  padding-left: 12px;
  text-align: left;
}
.contrast-list li strong {
  display: block;
  font-size: 0.85rem;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 2px;
}
.rural .contrast-list li strong {
  color: #f1c40f; /* Un tono amarillo para destacar sobre fondo oscuro en rural */
}

.target-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}
.target-card {
  background: white;
  border-radius: 16px;
  padding: 32px;
  text-align: center;
  box-shadow: var(--shadow-sm);
  transition: var(--transition);
  border-top: 4px solid var(--primary);
}
.target-card:hover {
  transform: translateY(-5px);
  box-shadow: var(--shadow-md);
  border-top-color: var(--accent);
}
.target-icon {
  font-size: 3rem;
  margin-bottom: 16px;
}
.target-title {
  font-size: 1.25rem;
  color: var(--primary);
  margin-bottom: 16px;
  font-weight: 800;
}
.target-desc {
  color: var(--text-muted);
}

.pill-badge {
  display: inline-block;
  background: var(--bg-white);
  color: var(--primary);
  padding: 6px 14px;
  border-radius: 20px;
  font-size: 0.8rem;
  font-weight: 600;
  margin-right: 8px;
  margin-bottom: 8px;
  border: 1px solid rgba(0,0,0,0.1);
  box-shadow: var(--shadow-sm);
}

.tools-grid {
  display: flex;
  gap: 16px;
  margin-bottom: 48px;
  flex-wrap: wrap;
}
.tool-item {
  background: white;
  padding: 16px 24px;
  border-radius: 8px;
  border: 1px solid rgba(0,0,0,0.05);
  box-shadow: var(--shadow-sm);
  flex: 1;
  min-width: 250px;
  color: var(--text-muted);
}
.tool-item strong {
  color: var(--primary);
  font-size: 1.1rem;
}

@media (max-width: 992px) {
  .target-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 768px) {
  .target-grid { grid-template-columns: 1fr; }
}